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About the designer

In 90’s, Seong Bo moved from Seoul, South Korea, his native country to Paris


From Seoul to Paris… to Bergerac

In 2007, Seong Bo Yun founded his brand “ Baron Y, Paris “ for men’s and women’s ready to wear.

His valued clients trust his work such as international celebrities, rock stars, French actors & artists during 12 years.

Finally with a new vision, he moved in Dordogne, south of France and create a Lifestyle collection 

Rare and precious materials 

The designer of “Barony de Bergerac”, Seong Bo YUN create rare items with high quality materials from luxury brand & very rare vintage fabrics such as italien pure cashmere, duchess satin silk, brocard, silk velvet, special vintage fabrics for luxury bedding collection-cushions, pure cashmere blankets -, tote bags & exceptional ready to wear clothes collection.

His main inspirations are “Rock’n Romantic, Dandy spirit” & Contemporary art

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